LIVONIA, MICH. — On Feb. 23, Pet Supplies Plus (PSP), one of the largest independent retail franchises in North America, announced its acquisition of Wag N’ Wash, a natural pet food, self-washing and grooming franchise. Each company will continue to operate as a separate entity.
With more than 600 retail stores spanning 39 states, PSP plans to expand with Wag N’ Wash’s 15 retail locations. PSP provides pet services, prescriptions and a several pet products and food for a variety of companion animals, while Wag N’ Wash offers self-washing, grooming and natural food products for dogs and cats.
“The acquisition presents mutual benefits for franchisees, neighbors and guests of both brands,” said Chris Rowland, chief executive officer, Pet Supplies Plus. “Pet Supplies Plus neighbors will see no change and will continue to receive the same neighborly service and access to all the same products for all types of pets. Wag N’ Wash guests will continue to enjoy this fun and passionate brand’s specialty offerings, but now will have access to an even greater assortment of products.”
According to Rowland, new and existing franchise owners will be able to open a store under the Pet Supplies Plus or Wag N’ Wash name.
“Being under the Pet Supplies Plus umbrella company allows Wag N’ Wash to unlock a new level of purchasing power, funding to advance expansion and collective negotiation for strategic placement in territories that may not make sense for a Pet Supplies Plus store,” Rowland added. “Because Wag N’ Wash’s specialty products and services are focused mainly on dogs, Pet Supplies Plus can further develop its presence in current and new markets without interfering with the neighbor’s expectations of our brand.”
Wag N’ Wash’s Founders Jef Strauss and Dan Remus will remain with the company for at least the next two years. The company will also continue to operate with its leadership and management team.
“Culture was very important to us when looking for a partner,” Strauss said. “Both Pet Supplies Plus and Wag N’ Wash believes in community, local retail and a fun experience in our stores. This was the right fit. With strong infrastructure behind them, passionate owners can build local relationships and deliver the ultimate experiential retail experience.”
PSP and Wag N’ Wash believe the acquisition will add value to both companies’ consumers and franchise owners.
“Our owners find joy in serving their communities and pets well,” said Kristen Risby, vice president, Wag N’ Wash. “Now, they can do this with enhanced resources, such as best-in-class fulfillment and assortment though a collective supply chain, back-office functionality and technology, pricing and cost support and more. It’s a win for everyone from the franchise owners to the guests and their pets.”
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