STOCKHOLM, SWEDEN — Voff Premium Pet Food announced its acquisition of Finland-based Aristo Oy, a manufacturer of natural pet chews and treats, on Feb. 21. The acquisition expands the company’s current portfolio of natural, premium food and its product reach into the Nordic pet food market.
According to Voff Premium Pet Food, Aristo Oy complements its existing portfolio with its natural chewing bones, manufactured under the brand RAUH!
“We are proud and happy to become part of Voff, a leader in our industry and with many impressive brands and entrepreneurs on-board,” said Risto Pelonen, chief executive officer, Aristo Oy. “We have had a great journey building RAUH! across the Nordics since 2003, and we are now excited to join Mårten and the team, and for the many opportunities ahead that will come from close collaboration and knowledge-sharing with Voff.”
This acquisition follows Voff Premium Pet Food’s acquisition of AniForte, a natural pet supplement producer, in December 2021. Arito Oy marks the company’s seventh acquisition since its founding in 2014, and its second in the Finland market.
“We are really impressed by what the team at RAUH! has achieved so far, and we are excited about them joining Voff,” said Mårten Bernow, chief executive officer, Voff Premium Pet Food. “Their fantastic products and production process, together with an iconic brand, has made them the leading Nordic producer of natural high-quality chews. This acquisition broadens Voff’s product portfolio with a new product category and a brand with strong presence in the Nordics. It further marks a milestone in Voff’s mission to provide pet owners with the very best natural, premium products to enable their pets to be happy and healthy.”
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