$500 Dog Bed for Humans Was Trendy Gift This Year

• The Plufl human dog bed was one of Google's trendiest products last year.
• The $500 bed debuted in 2022, and went viral in 2023.
• It started as a passion project, but the business reportedly now has over 10,000 customers.

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Coziness was a top priority in 2023 as people discovered new ways to lounge.

Enter the Plufl human dog bed, a human-sized version of the floor-level furniture our pets enjoy. It landed on Google's annual 100 trending holiday gifts, with search interest spiking 1,650% in 2023.

The item looks exactly like it sounds — a 68-inch round bed that sits on the floor and can accommodate people, pets, or both. The fluffy cover is washable and made of orthopedic foam.

What started off as a passion project by two college students turned into a million-dollar business by February of last year, ABC7 reported at the time.

The Plufl, regularly priced at $499, debuted in 2022 with a viral presence on social media and an appearance on ABC's “Shark Tank” in October of the same year. Creators Noah Silverman and Yuki Kinoshita scored a $200,000 deal with Mark Cuban and Lori Greiner.

Now, the company has over 10,000 customers, The Wall Street Journal reported. Business Insider Reviews shared its own experience with the highly-coveted Plufl bed in November.

“Regardless of the assembly, size, and price point, I love my Plufl. I had multiple friends lay in the Plufl to see if it was comfortable for a variety of body sizes, and the reaction was the same: ‘I think I need one of these,'” BI Reviews' Lily Alig wrote.

The bed often goes on sale if the $499 price tag is out of budget. As of Tuesday morning, Plufl was offering it for $200 off the original price.