AUBURN, KY. — ORIJEN™ Pet Food brand is working with Disney to celebrate the release of “Mufasa: The Lion King,” which released in theaters on Dec. 20.
ORIJEN teamed up with Disney to spotlight and celebrate the launch of the new movie, as well as highlight the brand’s products, which are packed with “WholePrey” ingredients, including muscle meat, poultry, fish, organs and bones, similar to the prey big cats eat in the wild.
The collaboration includes a co-branded media spot, which highlights how a companion can change an ordinary outing into an epic journey. The spot aired on NBC during Sunday Night Football and was also shown on a digital billboard next to the Grauman's Chinese Theater in Hollywood, Calif. Additionally, the brand hosted a live silk screen printing station with bandanas for people attending the star-studded world premiere of “Mufasa: The Lion King” on Dec. 9 in Los Angeles.
“We’re thrilled to celebrate the new ‘Mufasa: The Lion King’ movie with Disney,’” said Emily Dowling, chief marketing officer at Champion Petfoods, maker of ORIJEN Pet Food. “We believe that our domestic feline friends need high-quality, WholePrey ingredients to fuel amazing adventures. As a brand, we make more than just pet food — we nourish these epic journeys.”
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