BOISE, IDAHO — As of Jan. 6, natural grocer Albertsons Companies has opened applications for its third annual Albertsons Companies Innovation Launchpad competition, which seeks emerging and innovative brands representing food, beverage and pet products. Independent food brands between $3 million and $10 million in net retail sales are encouraged to apply to compete at the Natural Products Expo West in Anaheim, Calif., on March 4.
“The Albertsons Innovation Launchpad is an exciting platform that brings new and emerging brands closer to our customers,” said Omer Gajial, executive vice president of merchandising and chief digital officer at Albertsons Companies. “Since the competition began in 2022, we have received an overwhelming response from entrepreneurs eager to showcase their products.”
Fifty applicants in the functional beverage, hydration, low sugar or carb, high protein, global flavors, healthy snacking, healthy prepared meals, and premium pet sectors will be selected to showcase their brands to a panel of judges at Natural Products Expo West.
The top three winners will receive prizes totaling more than $300,000, including cash and industry services. The winners will also be considered for distribution in Albertsons Companies stores including Albertsons, Safeway, Jewel-Osco, Shaw’s, ACME, Pavilions, Kings Food Markets, Balducci's Food Lovers Market, Market Street and Haggen.
“We are thrilled to host this competition again as it not only creates opportunities for emerging brands but also allows us to discover new and innovative products to delight our customers,” Gajial added.
Last year’s Innovation Launchpad received more than 700 applicants. The three grand prize winners were WunderEggs, Evergreen and Blue Zones Kitchen, with WunderEggs later being sold at 1,600 Albertsons Companies stores including Safeway, Albertsons, ACME, Shaw’s and Vons.
Applications for the competition are being accepted through Jan. 19. Learn more about the Albertsons Innovation Launchpad 2025.
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