• Home
  • TRAINING FOR BEGINNERS
  • CBD
  • PRODUCTS
  • EXERCISES
  • TRENDING
  • PET NEWS
  • PET TRAVEL
  • PETS
No Result
View All Result
Plugin Install : Cart Icon need WooCommerce plugin to be installed.
  • Home
  • TRAINING FOR BEGINNERS
  • CBD
  • PRODUCTS
  • EXERCISES
  • TRENDING
  • PET NEWS
  • PET TRAVEL
  • PETS
No Result
View All Result
No Result
View All Result
Home PET NEWS

Cat food subscriptions fueled by convenience, pandemic

Doggone Well Staff by Doggone Well Staff
February 4, 2022
in PET NEWS
37 2
0
Cat food subscriptions fueled by convenience, pandemic
32
SHARES
357
VIEWS
Share on TwitterShare on Facebook



Direct-to-consumer pet food sales had already been gaining momentum prior to COVID-19’s appearance. Like its enabling sibling, e-commerce, pet food subscription services expanded during the ongoing pandemic. As people hunkered down with pets their relationships grew, encouraging premiumization of pet foods and treats. Some of those dogs, cats and other pets were part of an unprecedented bump in pet ownership levels in the U.S., leading to increases in pet product sales’ volume and value. This demand spike, along with supply chain disruptions, left some pet food owners without their preferred brands at either online or brick-and-mortar retail locations, increasing demand for regularity and dependability. Even demographic groups that previously eschewed e-commerce, such as Baby Boomers, began making the move to online pet food shopping, making ease a priority for pet food online sales. Altogether, these conditions favored direct-to-consumer pet food subscriptions during the pandemic. Some established companies launched or acquired subscriptions services, such as Mars Petcare’s purchase of Nom Nom fresh, delivered pet food brand. At the same time, several new companies emerged to deliver dog and cat foods to customers’ homes on a regular basis.

“As you can imagine, the pandemic has spurred a shift in the way consumers are shopping and spending,” said Tessa Gould, CEO of one of those new brands, Made by Nacho. “Across virtually every industry, including the pet and food categories, people are seeking more convenient options, and shopping from the comfort of their homes is a huge part of that. We also know that people increasingly like to ‘set it and forget it,’ which is why subscription services are continually rising in popularity.”

Subscription cat food and other trends

Dog food subscription services outnumbered those for cat food. Made by Nacho’s founders saw an opportunity there and started selling direct-to-consumer cat food through a subscription at the same time they launched in PetSmart retail outlets in April 2021.

“Subscriptions are rising in popularity across the board, and the pet food industry is no different,” Gould said. “This is a growing area and fertile terrain, especially in the cat space. In fact, there are really just a few of us at the moment who are offering subscription options for cats. At Made by Nacho, we think cat parents deserve all the innovation and excitement that’s in the dog space, and we’re happy to be able to offer them our subscription plan, which our customers always tell us they love.”

Gould forecast other trends for the rest of the year ahead.

“Subscription services aside, 2022 will be the year of variety,” she said. “Cats often get a bad reputation as being picky or finicky eaters, but what they really crave is diversity in their foods: new textures, new flavors, different and exciting proteins. We’re seeing the treats and toppers segment growth outpacing the main meal segment, in part because it allows pet parents to make mealtimes more exciting for the cats, while at the same time amping up their food with amazing nutrition, like with single protein freeze-dried treats, toppers with functional benefits for hairball control or immunity support, and more. Made by Nacho is constantly innovating, always developing new recipes to help combat this palate fatigue while at the same time doing all we can to help cats lead full, nourished lives.

“Hydration is also a huge focus area for cats, and we expect it to be a growing part of the conversation in 2022,” Gould said. “Cats lack a natural thirst drive to their desert cat ancestors. As our co-founder Chef Bobby Flay always says, you can have the healthiest cat out there and yet their vets will still say they need to hydrate more because, by nature, cats live constantly dehydrated. So, watch out for new products in the industry this year designed with hydration in mind.”

Tim Wall covers the dog, cat and other pet food industries as senior reporter for WATT Global Media. His work has appeared in Live Science, Discovery News, Scientific American, Honduras Weekly, the Columbia Missourian, Global Journalist and other outlets. He holds a journalism master’s degree
from the University of Missouri – Columbia and a bachelor’s degree in biology.

Wall served in the Peace Corps in Honduras from 2005 to 2007, where he helped the town government of Moroceli to organize a municipal trash collection system, taught environmental science, translated for medical brigades and facilitated sustainable agriculture, along with other projects.

Contact Wall via https://www.wattglobalmedia.com/contact-us/



Source link

Tags: Catconveniencefoodfueledpandemicsubscriptions
Tweet8Share13Share3Share
Previous Post

How to Start a Professional Dog-Walking Service

Next Post

The Best Dog Toys, According to the Experts: Our Dogs

Doggone Well Staff

Doggone Well Staff

Next Post
The Best Dog Toys, According to the Experts: Our Dogs

The Best Dog Toys, According to the Experts: Our Dogs

Youtube Channel

Currently Playing

Jealous Dog Want Attention Compilation NEW

Jealous Dog Want Attention Compilation NEW

00:06:28

Best Of Funny Guilty Dog Compilation 2014

00:05:32

Best Dog Birthday Surprise: DIY Ball Pit for Maymo

00:01:39

How a little microchip changed this dog's life!!! Please share this important video. #dog

00:05:48

Follow Our Page

Popular Post

    Follow Us

    Category

    • CBD
    • EXERCISES
    • Home
    • PET NEWS
    • PET TRAVEL
    • PETS
    • PRODUCTS
    • TRAINING FOR BEGINNERS
    • TRENDING

    Tag Cloud

    Adoption Animal Animals Attack Brands Cat Cats CBD County Day dog Dog as Pet Dog Owner dogs Family Find Fire food Home Insurance Killed Life Man Meet news Owners Park people Pets Products Puppy raw Rescue Rescued Save Shelter Tips Top toys Training Ukraine Vet Video Week Woman

    Recent News

    Miami- Dade Animal Services to host pet adoption festival

    Miami- Dade Animal Services to host pet adoption festival

    February 3, 2023
    Canadian great-horned owl attacks 74-year-old as it terrorises adults, children and pet dogs

    Canadian great-horned owl attacks 74-year-old as it terrorises adults, children and pet dogs

    February 3, 2023
    • DMCA
    • Privacy Policy
    • Terms and Conditions
    • Disclaimer
    • Contact Us
    • Cookie Privacy Policy

    © 2022 Doggone Well - doggone well.

    No Result
    View All Result
    • Home
    • TRAINING FOR BEGINNERS
    • CBD
    • PRODUCTS
    • EXERCISES
    • TRENDING
    • PET NEWS
    • PET TRAVEL
    • PETS

    © 2022 Doggone Well - doggone well.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In