Chewy kicks off ‘Chewy Claus’ program

PLANTATION, FLA. — Chewy, Inc. has announced it is bringing back its letter writing campaign, where pet parents are encouraged to send “Chewy Claus” their pets’ wishes. All pets are encouraged to submit their wish now through Dec. 20. 

For every letter submitted, the pet retailer will donate 1 lb. of food to its non-profit partners, up to 600,000 lbs. Pets can also defer their holiday gift and instead ask for an extra pound of dog food to be sent to pets in need. 

Since the program’s debut in 2022, more than 500,000 pets have written letters to Chewy Claus. According to Chewy, one item has repeatedly made it to the top of thousands of lists  ̶ ̶  homes for all the pets living in shelters and rescues. This year, the retailer is providing free adoptions during the first weekend of the holiday season: Friday, Nov. 29 to Sunday, Dec. 1. 

“Chewy Claus is dedicated to spreading joy during the happiest time of the year,” said Orlena Yeung, chief brand officer at Chewy. “When we received thousands of letters from pets asking for homes, we knew we had to help. There’s no better way to celebrate the season than by uniting pets with loving families — whether they’re first-time pet parents or welcoming a furry friend back home.”

 Chewy is partnering with Best Friends Animal Society, a leading national animal welfare organization working to end the killing of dogs and cats in US shelters, to provide free adoptions at participating shelter and rescue partners across the country. The full list of partners can be found on Chewy’s website. 

“As we head into the winter holidays, shelters and rescue organizations across the country are filled with adoptable dogs and cats that deserve loving homes,” said Julie Castle, chief executive officer of Best Friends Animal Society. “Adoption is the most important step everyone can take to save the lives of shelter pets, and free adoption initiatives like this from Chewy Claus make it that much easier for people to consider bringing home a new best friend. We can’t think of a better time of year than the holiday season to make a pet’s wish for a loving home come true.”

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