NewsUSA
(NewsUSA) – If you’re a pet parent who considers your furry companion a true family member, you’re not alone. Pet ownership is bigger—and more indulgent—than ever. The pet industry surpassed $152 billion in 2024, and is expected to top $250 billion by 2030, according to the American Pet Products Association (APPA).
What’s fueling this growth? According to the pet products pros at APPA, it is evolving demographics. Gen Z is quickly catching up to the Millennials in pet ownership, bringing their digital-savvy shopping habits into the pet care world. Also, men are adopting cats at a brisk pace, proving that feline companionship isn’t just for ladies anymore.
APPA President and CEO Pete Scott adds, “While we’ve always known pets make us happier, science backs it up: pets provide emotional support, reduce stress, and even boost mental well-being. That’s why pet wellness is booming in 2025.”
Here’s a look at some of the hottest new and award-winning pet products making waves this year at Global Pet Expo, the industry’s premier and largest showcase. These products were recognized at the Expo’s New Products Showcase Awards, which highlighted the best new pet products for 2025.
Wellness for Pets, Peace of Mind for You
Adored Beast Apothecary’s Vital Defense ($119.99), awarded Second Place in the Natural Pet Category, supports cellular balance and longevity. Best in Show winner in the Small Animal Category, HomeoPet Small Animal Nose Relief ($19.99), keeps nasal passages free for rabbits, guinea pigs and other small pets.
Smart Tech for Smarter Pet Care
Say goodbye to boring, debris-filled water bowls: The Always Full ® Pet Water Bowl ($179.99), Best in Show winner in the Cat Category, uses a laser to maintain a consistent level of fresh drinking water for dogs and cats. Keeping tabs on your pet has never been easier—or more advanced. SwiftPaws Chase ($299.99), Best in Show winner in the Pet Tech Innovation Category, is a compact lure kit perfect for indoor and outdoor play sessions, offering both physical and mental stimulation for your pet.
Mental Enrichment: The Key to a Happy Pet
Pets need mental stimulation just as much as physical exercise. Mo Betta Fish by Yeowww! Catnip ($8.74), Second Place winner in the Cat Category, creates a fun and engaging way to deliver catnip to your cat. The Clink Clicker ($25.99), Third Place winner in the Modern Pet Category, combines a clicker and treat storage for easy and engaging training sessions with your pet.
Treats with a Twist
West Paw’s Montana Air-Dried Beef Sticks ($29.95), Best in Show winner in the Sustainable Pet Category, are a nutrient-dense, high-reward treat made with sustainable practices. Best in Show winner in the Dog Food & Treats Category, The Good List Air Dried Dog Food with Bone Broth by Farmland Traditions/Hillside Farms ($19.99), offers complete, balanced nutrition with air-dried jerky-style morsels.
Style and Convenience for Pet Parents
Jibys by Jiby Dog Crew ($6.00) allow pet owners to personalize their dogs' gear in a fun, exciting way. Jibys can fit almost any size collar, harness and leash, and can be used on human gear so you can match with your pet! Keep your hands warm on cold walks with the world’s first smart retractable dog leash with hand warmer and power bank, CocoLéash by Maison FurRéal ($110.00), the Second Place Winner in the Pet Tech Innovation Category.
Whether you're looking to pamper your pet with wellness solutions, high-tech innovations, or gourmet treats, 2025 is the year to embrace the latest in pet care, because nothing is too good for our four-legged best friends. Learn more about these and other award-winning products from Global Pet Expo by visiting https://globalpetexpo.org/2025-nps-winners.
