Online fraudsters are using pet details sourced from social media to extort money and personal data from unsuspecting owners.
Dog and cat lovers across Scotland are being targeted by emails telling them the microchip for their pet has run out and must be renewed, trading standards officials have warned.
When owners then verify personal information and confirm their details they are then asked to click on a link and make a payment of £29.
While the emails and website look convincing, watchdogs have warned this is a scam with the consequence that owners are then at risk of a government fine.
“Microchips do not expire and as well as being ripped off, pet owners could then risk a government fine of up to £500 if their animal is not registered with an approved microchip database,” Katherine Hart, lead officer for the Chartered Trading Standards Institute in Scotland (CTSI), said.
New animal owners are at particular risk of the con because of their tendency to share details of their new kitten or puppy on social media. Scammers then mention in the email the pet’s name and breed to make their pretence of being a legitimate microchip company more convincing.
As well as pet owners losing cash to a fake service, the scammers are also fishing for personal details that they can pass on to other criminals, Hart warned.
“Information is valuable currency to scammers and if people give this out then they risk being defrauded further down the line,” she said.
“Pet owners also need to be careful about what information they share online about their pets such as age, name and contact details.”
Hart added: “Particularly when people get a puppy or a kitten, in their excitement they share pictures and other details on social media, but this is exactly the sort of information that criminals are looking for and that they will try to exploit.”
Microchips with a number registered to the owner can be read by a scanner at any vets
Microchips are small devices with a unique identification number that links a pet to its owner and can help reunite them. They are largely used for dogs, cats and rabbits, rather than smaller pets.
When rescue organisations, vet practices and local authority animal wardens find missing or stolen pets, they will scan for microchips — but they will only check compliant database operators that are approved by the Department for Environment Food and Rural Affairs (Defra).
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Hart said the CTSI was recently contacted by a dog owner in Angus who had received an email claiming that the microchip for his pet had expired and it needed to be renewed.
After signing up for the bogus company, he was then asked to make a recurring payment for a service that is not recognised by vets and rescue agencies.
The Association of Microchip Database Operators said a registration does not expire unless “instructed by the customer that they want to move to another database or the pet dies … The microchip does not stop working”.