EVANSVILLE, IND. — Earthborn Holistic, a Midwestern Pet Foods brand, has updated the look of its dry cat kibble recipes, following the rebrand of its dry dog food. The update features new, modernized packaging and improved nutrition and taste of the original recipes, according to the company. The new packaging is currently rolling out to retail stores nationwide.
The recipes included in this update are Primitive Feline, which is made with chicken; and Wild Sea Catch, which features salmon. Pumpkin and sweet potato are also added to both recipes to serve as a source of fiber for gut health support.
According to Earthborn Holistic, all the new packaging is made of 25% recycled materials, using the ISCC mass balance approach. The mass balance approach allows the tracking of material flow in the chemical industry, therefore enabling progress toward a circular and bio-based economy.
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