Food technology company prepares to enter plant-based pet nutrition market

TAMPA, FLA. — Superlatus, Inc., a food technology and distribution company, announced its plans to enter the global pet food market, specializing in plant-based, high-protein diets and treats. The expansion plan comes on the heels of Superlatus’ merger with a subsidiary of TRxADE HEALTH, Inc.

According to data from Future Market Insights (FMI), the vegan dog food market is currently worth $13.58 billion and has an estimated CAGR of 7% for the next 10 years, with this particular segment expected to reach a valuation of $26.35 billion by 2033. In contrast, the traditional, animal protein-based dog food sector has an estimated CAGR of 4.3% through 2033, according to FMI.

“We are excited to enter this market,” said Tim Alford, chief executive officer of Superlatus. “According to a broad array of established data sources, the plant-based segment of the pet food industry is growing significantly faster than the traditional animal-based segment.”

Superlatus plans to first launch a line of baked, plant-based treats, and then expand its offerings with a full offering of veterinarian-formulated, plant-based, high-protein, complete-and-balanced meals. All the products will feature reduced calorie and saturated fat contents compared to animal protein-based pet foods and treats, according to Superlatus.

To create the treats, Superlatus will leverage advanced extrusion technology from its wholly owned subsidiary Sapientia Technology, LLC.

“As a company with a core mission to create a healthier and more sustainable future for our planet, we are extremely proud to offer consumers these better-for-your-pet food products,” Alford said. “We believe they will rank among the healthiest and most delicious products our pets can eat.”

Superlatus’ vegan pet treats are set to launch in Q1 of 2024, with complete-and-balanced formulas to follow later the same year.

Read more news from pet food manufacturers.