B&M shoppers have been rushing out to buy a "great find" pet essential selling for 10p instead of £8.
The discounter, which runs over 700 UK stores, is selling a large reflective dog harness for 99% off.
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One shopper found the steal in their local branch, posting a photo of it on the Extreme Couponing and Bargains UK Facebook group.
They said: "I'm never one of the lucky ones that finds bargains, but hit lucky today!
"Couldn't believe it when it scanned for only 10pence!"
Fellow bargain hunters have been quick to comment on the post sharing their joy for the shopper.
One simply said: "Great find."
Another, posting a photo of the same harness they found for 10p in their local branch, added: "Ours had these a few months back.
"Absolute bargain!"
We checked to see if you can buy the reflective dog harness on B&M's website and it's not available for now.
The retailer does have four alternative harnesses on offer, but from £10.
It might be worth calling your local B&M branch if you want to find out if they've got the reflective dog harnesses in stock.
But bear in mind even if they do have it in stock, it might not be for 10p.
B&M tends to reduce items to this type of price point if they are seasonal or old stock that needs clearing.
You can find your nearest B&M branch by using the retailer's store locator tool on its website.
Of course, always shop around when buying something like this too - you might find it cheaper elsewhere.
You can use websites like Trolley and Price Spy where you can compare prices on thousands of products.
CamelCamelCamel also lets you track prices specifically on Amazon, and check out a product's price history.
One of the quickest and easiest ways to snap up 10p bargains like the dog harness is by using B&M's barcode scanner app.
The tool can be downloaded for free on to your phone and helps you find discounted items before store labels have been updated.
Once you've downloaded it via Google Play or the Apple App Store, you just have to click on the "scan" button at the bottom of the homepage.
This brings up a camera which you then use to scan barcodes and see if any products have been slashed in price.
One shopper previously revealed how the app had saved her £90 on trips to B&M.
You'll want to head to B&M on Wednesday mornings to be in with the best chance of snapping up the 10p items.
That's according to a former B&M manager who said 10am each Wednesday is "prime time" for bargains.
In other B&M news, the discounter has opened 27 new branches across the UK in a boost for the high street.
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