FRANKLIN, TENN. — Mars Petcare’s GREENIES™ brand debuted its first-ever complete-and-balanced dog food offering, called GREENIES SMART ESSENTIALS™, along with new wet meal complements. According to the brand, this portfolio expansion aims to bring joy to mealtime for canines.
“As we’ve engaged with pet parents across the country, we’ve learned that they’re seeking science-backed, specialized nutrition for their dogs,” said Colten Kidwell, vice president of GREENIES. “Building on the success of our beloved dental treats, we carefully crafted the recipes for GREENIES SMART ESSENTIALS™ over the past two years to get the proposition just right — and we’re so excited to bring this innovation to market.”
The new GREENIES SMART ESSENTIALS is dry dog food formulated to support six vital areas of canine health, known as GREENIES Vital 6™: digestion, teeth, skin and coat, immune system, bones and joints, and muscles including the heart. The dog food is available in five formulas including Puppy, Small Breed Adult, Adult, Sensitive Digestions & Skin Adult, and Large Breed Adult.
Additionally, the brand has introduced its new GREENIES SMART TOPPER™ Meal Complement, a wet dog food topper. The toppers are formulated with chicken, duck or beef as the first ingredient and are served in VitaBroth™ broth, which contains bone broth and vitamins E and B1. The topper line includes five varieties: Chicken, Green Beans & Sweet Potatoes Recipe; Chicken, Peas, Apples & Brown Rice Recipe; Duck, Broccoli, Carrots & Barley Recipe; Beef, Peas & Carrots Recipe; and Chicken, Beef, Sweet Potatoes, Potatoes & Spinach Recipe. They can be served as a standard topper, mix-in or dog snack.
The new products build upon GREENIES’ existing products, which have been mostly focused on dental treats and chews, focusing on flavors dogs enjoy and natural ingredients, as well as vitamins, minerals and other nutrients to support health.
Read more about new pet food and treat products.
