Hill’s Pet Nutrition partners with veterinary software company

AUSTIN, TEXAS — Hill’s Pet Nutrition recently participated in a series B funding round for Otto, formerly TeleVet. As part of the pet food company’s investment, Nicki Baty, president and general manager of Hill’s Pet Nutrition US, will join Otto as board observer.

Otto raised $43 million through the series B funding round. In addition to Hill’s Pet Nutrition, Mercury Fund and Boehringer Ingelheim participated in the round.

Otto is a veterinary software company, offering a suite of platforms to help veterinary clinics streamline their communications, improve profitability and increase customer satisfaction. The company offers practice management system (PIMS) integrations to help ensure data is complete and accurate, among other services.

“Otto’s cutting-edge automation and technology solutions empower veterinary clinics to seamlessly manage daily tasks while maintaining the highest standards of care,” Baty said. “Hill’s goal is to find innovative ways to both support veterinary healthcare teams and provide more seamless ways to make nutrition recommendations. Otto allows us to accomplish both as we work together to support veterinarians and pet owners alike.”

According to the company, 8,000 veterinary professionals have joined its services during the past two years.

“We’re proud that Otto is one of the fastest-growing veterinary software companies in the country,” said Zeynep Young, chief executive officer of Otto. “Our team has worked incredibly hard to deliver value out of the gate with minimum complexity. Our clinics are seeing 66% faster intake, 50% reduction in no-shows, 40% increase in RX sales and more. With our new investment and partnerships, we are excited to continue our pace of innovation, and expand support to more clinics than ever.”

Otto works alongside DVMs and practice managers to optimize their operations specific to the needs of each veterinary clinic.

“When we started this company, we aimed to significantly change lives for the better,” said Steven Carter and Price Fallin, co-founders of Otto. “We help veterinary teams build a modern, resilient clinic with happy clients and healthy boundaries, and we’re excited for the opportunity to continue to innovate and change with the needs of the industry. This is our life’s work, and it shows.”

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