LOS ANGELES — Science-based, premium dog food company Jinx announced on March 8 that it has expanded its distribution to include nearly 1,000 Walmart stores. The brand’s line of pet food, which includes kibble, treats and dental chews, will appear both in-store and online nationwide.
“Walmart is committed to meeting the evolving needs of our pet parent customers and the expansion of Jinx into Walmart stores and Walmart.com is the latest move we’ve made to demonstrate that,” said Melody Richard, vice president of pets, Walmart US. “We’re excited to bring Jinx to Walmart and continue building our assortment of high-quality products and services for the millions of customers who want the best for their pets.”
By expanding into Walmart, Jinx hopes to reach more dog owners who are lacking access to science-based pet nutrition at an affordable price. According to Walmart, more than 90% of Americans live within 10 miles of a Walmart.
“We created Jinx because we were frustrated dog parents that couldn’t find anything on the shelves that aligned with our dogs’ dietary needs and evolving lifestyles,” said Terri Rockovich, co-founder and chief executive officer, Jinx. “We’ve redefined dog nutrition by creating functional, superfood-packed, better-for-you label pet food and treats that provide more balanced options. We’re excited to see Jinx products on Walmart shelves across the country and on Walmart.com so that we can give more customers access to better food for their dogs.”
Jinx’s expansion into in-store retail follows its announcement of receiving $28 million from celebrity investors.
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