OSLO, NORWAY — QRILL Pet announced Feb. 24 it has been accredited by the Pet Sustainability Coalition (PSC) for its actions and commitments on sustainability. The accreditation was awarded by PSC and Planet+Purpose Solutions, a third-party verification partner, based on QRILL Pet’s environmentally friendly krill harvesting practices.
“We want happy and health pets along with a healthy earth,” said Andrew Fuente, sales director at QRILL Pet – Americas, which is owned by Aker BioMarine. “To that end, it’s very important for us to further strengthen our efforts for QRILL Pet, and by working with the PSC, we are taking our sustainability position to the next level. This accreditation allows us to be a big part in creating a more sustainable pet industry and we believe that our customers will see the benefits and value in this.”
QRILL Pet joined the Pet Sustainability Coalition in 2020 to help guide and verify its sustainability practices. According to the company, Aker BioMarine’s krill fishery has received an A rating from the Sustainable Fisheries Partnership for seven consecutive years, and has been dubbed “the world’s most sustainable reduction fishery.”
“The Pet Sustainability Accreditation means that a company has measured, third-party verified, and committed to continuously improving the impact of their business operations,” added Ashley Lane, accreditation manager at PSC. “By aligning the assessment and improvement of their impact with the United Nations’ Sustainable Development Goals, accredited companies are making progress on these global initiatives and making business decisions that benefit people, pets, and the planet.”
In August 2021, Aker BioMarine partnered with GEA, a global industrial machinery and technology provider, to design a pilot plant for producing hydrolyzed krill protein for the company’s INVI krill ingredient brand for human food and beverage applications.
Read more about sustainability in the pet food and treat industry.