The market for designer dog clothes is booming — and the trend of styling yourself to match your pet’s fancy wardrobe is only growing. While we don’t make the rules, it is hardly surprising. With declining birth rates and a rise in dog ownership, more millennials than ever are choosing dogs over kids — and spoiling their so-called “fur-babies” as they would their own child. There’s now prams for puppies, dedicated pet showers, and particularly posh dogs can even enjoy curated menus in Michelin-star restaurants in their mini-me outfits. Has the world gone barking mad? Quite possibly.
The chicest matching doggy outfits (yes, they do exist) come from luxury brands like Gucci, whose embossed sweatshirts make for the perfect off-duty Sunday attire. Or, if muddy walks are on the weekend agenda, swap out the jersey tracksuits for Barbour’s classic wax jacket to keep you both dry. And when it’s seriously cold, only a Moncler body warmer will do.
Keep scrolling for the best matching dog outfits to buy now.
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Gucci
Embossed cotton jersey sweatshirt and pet sweatshirt
Gucci has unveiled a whole pet collection as part of its Cruise 2025 campaign, complete with GG monogrammed hooded jackets, leather AirTag cases and floral pet bowls. In our opinion, the most wearable option for both dog and owner is this light grey cotton sweatshirt embossed with the Gucci logo, featuring a soft fleece lining. Jersey sweatshirt, £950; pet sweatshirt, £335, Gucci
Polo Ralph Lauren
The Gorham glossed down jacket and dog puffer jacket
Polo Ralph Lauren’s down-filled puffer jacket has become a sporty signature of the luxury line and now your dog can join in on the cosiness too. The mini-me version of the coat has lots of the same features as the original including a shiny red finish, a handy pocket and the embroidered logo — you will also find a cleverly designed hole on the back for the lead. Gorsham jacket, £449; dog puffer jacket, £175, Polo Ralph Lauren
Barbour
Beadnell corduroy-trimmed waxed-cotton jacket and wax dog coat
Having a dog means venturing out on walks whatever the weather which is why in rainy seasons, it’s wise to invest in a practical waterproof coat. We’d suggest Barbour’s Beadnell style. The waxed-finish is a signature of the British heritage brand and ensures your jacket will last for years to come, and same can be said of your dog’s matching coat. Both feature a classic corduroy collar and traditional tartan lining. Beadnell waxed-cotton jacket, £229, Barbour at Net-a-Porter; wax dog coat, £23, Barbour at Flannels
Moncler
Maya hooded short down jacket and Poldo couture dog coat
Walk through London’s fanciest boroughs and you might just spot a cosseted canine in one of Moncler’s couture dog coats. Bonus points if its owner is also wearing a similar quilted design from the Italian fashion house. Maya jacket, £1,300, Moncler; dog coat, £335, Moncler at Mytheresa
Loro Piana
Cotton coat and my doggie cotton dog coat
You might be surprised to learn that the Italian hyper-luxury brand Loro Piana has launched its own line ofdog garments, so you can nowpurchase an impeccably tailored cotton coat for your beloved pet. We’d advise investing in the matching trench coat for yourself. Cotton coat, £3,235, Loro Piana at Mr Porter; dog coat, £680, Loro Piana at Mytheresa
Prada
Brand-plaque recycled-nylon hooded jacket and nylon hooded dog coat
A wet dog is not a chic dog, so protect your pooch on drizzly walks with a nylon hooded jacket from Prada. It comes with snap buttons and drawstrings, with toggles to ensure the perfect fit. It even features the brand’s imitable triangular plaque on the back. Nylon jacket, £1,750, Prada at Selfridges; dog coat, £580, Prada at Mytheresa
SKIMS
Classic hoodie and pet hoodie
Smaller dogs generally feel the cold more than larger breeds so a cosy hoodie is a worthy investment to keep any potential shivers at bay. Crafted from a supersoft cotton fleece, both the pet and human iteration of this SKIMS jumper feature a hood and handy kangaroo pocket. Classic hoodie, £80, SKIMS at Harrods; pet hoodie, £48, SKIMS
