Mid America Pet Food appoints new chief marketing officer

MOUNT PLEASANT, TEXAS — Mid America Pet Food Company, parent company and manufacturer of pet food brands VICTOR Super Premium Pet Food and Nature’s Logic, announced the appointment of Eric Dahmer to chief marketing officer on Nov. 20. In his new role, Dahmer will lead all omni–channel brand and digital marketing, including commercialization within e-commerce channels.  

Dahmer previously served in leadership positions at Pet Honesty, Nature’s Way, Kraft Heinz Company and Johnson & Johnson. With this experience, he brings knowledge and expertise in growing consumer brands through brand development, insights and digital marketing across both e-commerce and brick-and-mortar channels. 

“Dahmer’s extensive experience in working on big and emerging brands, paired with his proven track record in developing top and bottom-line growth, will be invaluable as we continue to innovate and expand our reach,” said Jeff Caswell, chief executive officer of Mid America Pet Food.  

Mid America Pet Food produces pet food brands with products designed to support the health, weight and energy needs for pets of all sizes and life stages. 

“Mid America Pet Food brands present tremendous growth opportunities within the rapidly growing pet care industry,” said Dahmer. “My focus will be on driving omni-channel development, expanding our market presence and deepening our connection with pet owners who rely on our brands to deliver high-quality nutrition for their pets. By building on our legacy of trust and performance, we’re committed to achieving significant growth in sales and market share in the months and years to come.”  

Read more about personnel changes throughout the industry.