Categories: PETS

‘My dog’s clothes cost thousands, I prefer to spend my money on him, not me’


Results from a recent survey carried out on behalf of Mars Ireland and the ISPCA revealed 52% of respondents prefer canine companionship compared to the 28% who find cats irresistible. Not only does the outcome show dogs are Ireland’s favourite domestic animal, but emerging findings from Psychology Today indicate our furry comrades can relieve stress and even teach us mindfulness.

Noelle Hopkins, proprietor of Happy Paws salon in Carlow, has seen a huge increase in dog ownership since covid and is of the opinion man’s best friend brings a fullness to our existence. “Dogs often provide what we need most even when we do not realise ourselves what we need. No matter how we feel, they still need to be fed, watered, and walked, thus providing stability in our lives.” 

Hailey-Rose and Luna

Zoe Doyle Neilon with Robert the greyhound

Zoe Doyle Neilon is studying Zoology in UCC Co. Cork and lavishes affection on Robert, her eight-year-old Greyhound rescue. “To say I dote on him would be an understatement! He is my heart dog; my day-to-day companion and I’d be lost without him!” Nothing is too much for this lucky dog with Zoe revealing her most extravagant purchase was replacing the flooring in her apartment. “That was a costly job, but necessary after five years of Robert’s wear and tear.” Last year Zoe threw a birthday party for Robert complete with balloons and handmade dog treats. “We took over a spot at the Marina market, lots of Robert’s Greyhound friends came and joined us, sang happy birthday, got a treat and a goody bag.” It makes Zoe happy to treat her four-legged friend to a luxury meal for his birthday. “He gets a proper sirloin, and fish like mackerel or cod as a Surf n Turf dinner.” 

Because he is a senior gentleman, Zoe is committed to providing Robert with the best of nutrition which approximates €170 each month. “He is on a completely homemade diet of human grade meat alongside top of the range supplements and wholefoods.” 

And that’s not all. Robert’s wardrobe, jumpers, pjs, hiking gear – even sunglasses and booties – has a price tag of approximately 2k. Zoe openly admits some of this meets her own need for pretty things, but she also stresses they are mostly functional items and necessary for his active lifestyle.

A part-time job in retail funds most of Robert’s regime, however, Zoe is frugal when it comes to splurging on herself; eschewing pubs, nail and hair salons, expensive holidays, and gigs, preferring instead to concentrate on her sighthound. 

“Yes, I live my life and treat myself too, but treating my dog is me treating myself. It makes me happy to see my dog happy. All my dog friends get it and all my non dog friends think I’m crazy. But at the end of the day, making Robert’s life a fun and enjoyable one has made mine a fun and enjoyable one.” 

Michelle and Nova

Michelle O’Duffy & ‘Nova’ the collie

People talk about childhood friendships but what about the pal you make in your 20’s or 30’s? A four-legged pal who pushes the boundaries but lavishes you with unconditional love all the same? Michelle O’Duffy devoted owner of Nova, a four-year-old blue merle border collie, can speak to this.

“I find, as you get older, making new friends can be quite challenging but since having Nova and learning about her quirks, she has given me a social life!” 

Michelle explains that Nova is reactive which means she displays huge anxiety when faced with unknown entities, and she “reacts” by lunging on the leash and barking. Michelle has worked hard to combat what is an isolating issue, one that makes daily walks difficult. “I have spent a lot of time and money on online courses and seminars, spent countless hours at night researching the best advice and direction to go with our training.

Such time and effort might have others seriously thinking about admitting defeat, but this was never a consideration for Michelle. 

“Nova is my best friend and my shadow. We have such a bond that I do believe she needs me as much as I need her. We are very equally matched and needed to each other. If am away from Nova, I do feel lost without her. She has taught me so much patience. Her hard days are my hard days, we are a reflection of each other’s efforts and work.” 

One of the more unusual items Michelle purchased for her pooch was four bales of hay.

 “When we opened the back door and she ran out, she was like a shocked ten-year-old in a toy shop on their birthday! She didn’t even bark, just ran through it like it was the best day in her life!” There is a lot of hard graft in being the owner of a “spicy” canine and many sacrifices are made but Michelle is quick to point out the lovely rewards.

 “When they choose to engage with you over a dog across the road, every moment and penny becomes worth it. The wins are huge! In that moment it is you and your dog and boy do we celebrate. Every little win is a party! We throw a handful of treats in the air like confetti.”



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Doggone Well Staff

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