Native Pet enters Tractor Supply

ST. LOUIS, MO. — Native Pet, a clean-label pet supplement company, announced a partnership with Tractor Supply on March 27, bringing its full line of products to over 2,200 retail stores throughout the United States and online through Tractor Supply’s e-commerce platform. As one of the largest rural lifestyle retailers in the United States, Tractor Supply will be able to provide Native Pet with a significantly expanded reach.

“Since starting Native Pet in 2017, we’ve continued our mission to help our four-legged friends live happier, healthier lives and we’re thrilled to be partnering with Tractor Supply to bring that opportunity to more dogs nationwide,” said Dan Schaefer, chief executive officer and co-founder of Native Pet. “We believe our ‘simple but effective’ approach is deeply aligned with Tractor Supply’s values and their commitment to serving Life Out Here.”

Native Pet specializes in using functional whole foods, like pumpkin, bone broth and chicken, to deliver effective supplemental benefits backed by research. The company’s supplements are formulated without any additives or fillers to ensure dogs receive the best nutrients possible, according to Native Pet. 

At Tractor Supply, Native Pet’s products are expected to stand out on the shelf with their bright and sustainable packaging, innovative formats and an emphasis on clean-label, quality ingredients. According to Native Pet, its supplements will serve some of the hardest working dogs in the market through its commitment to high quality and dedication to continued research and development. 

All of Native Pet’s supplement products will be available at Tractor Supply locations, including the company’s newest innovations: Skin + Coat and Hip + Joint Air-Dried Chews. 

This retail expansion comes on the heels of Native Pet’s latest funding round, through which the company raised $11 million to further growth and drive innovation. 

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