(BPT) – Can your dog help you save? New Empower research shows that Americans associate pet ownership with positive money habits, with 39% of people saying it inspires them to be more financially responsible, and 36% saying it motivates them to reach their financial goals.
- More than a third of Americans (35%) say their pets motivate them to work harder and seek higher pay.
- Over half of Americans (57%) include their pets’ needs in long-term financial planning.
- 31% of Gen Zers (28% overall) would take a pay cut for a job with flexible hours so they could spend more time with their pet; 34% of Millennials (30% overall) would turn down a higher paying job to spend more time with their animal companions.
- 41% say they’d be more likely to return to the office if they could bring their pet to work; 26% say their dream job would offer pawternity leave (time off for getting a new pet).
- 1 in 5 Gen Zers have a dedicated savings account for their pet’s needs.
The majority of pet owners (94%) consider their four-legged friends part of the family, and more than half (57%) include their pets’ needs in long-term financial planning. Nearly 2 in 5 (39%) report becoming more financially responsible due to owning a pet. Close to a third (31%) saved up for pet expenses before getting one.
About 7 in 10 pet owners want to spoil their animal companions (71%), while almost a third buy things for their pets when they feel guilty about not spending enough time with them (32%). Income may also play a role in pet spending: 42% say the more money they make, the more they splurge on their pets.
What would you do if your pet suddenly needed a trip to the vet? Over three-quarters of Americans (77%) would tap into their savings or emergency fund to pay for an unexpected medical expense. Enrolling in pet insurance is one way to be prepared.
Americans spent an average of $1,355 on their pets in the past year, and nearly 1 in 5 (19%) plan to spend more in 2024. On average, they spend $1,200 on food and $828 on vet bills each year. As for birthday and holiday pet gifts, Americans say they spend an average of $24 on those occasions.
Dog owners spend an average of 14% more on their pets than cat owners. But what about spending on pets versus people?
One in 3 (33%) pet owners say they buy more things for their pets than themselves, and over 2 in 5 (42%) spent more on their pets than on their closest friends. Some (16%) spent more on their pets than their significant other.
More than a third of Americans (35%) say their pets motivate them to work harder and seek higher pay. For some, time is money: 34% of Millennials would decline a higher-paying job if it meant more time away from their pets (30% overall). Another 31% of Gen Zers (28% overall) would consider a pay cut in exchange for a job that offers flexible hours so they can spend more time with their pets.
People’s love for their pets often extends into their workplace preferences, with 41% of pet owners being more likely to return to the office if allowed to bring their pets.
Methodology: This study is based on online responses from 1,000 pet owners in American commissioned by Empower from April 11-12, 2024.
