TORONTO — CULT Food Science Corp.’s subsidiary Further Foods Inc. launched its Noochies! Immune Sprinkles product for cats and dogs on Oct. 24. Immune Sprinkles are a powdered supplement specifically designed to support immune, gut and digestive health in pets.
Noochies! Immune Sprinkles are formulated with premium, functional ingredients including the brand’s proprietary ingredients Bmmune™, a high-protein nutritional yeast, and Bflora™, a probiotic blend of beneficial bacteria. The supplement, which is meant to be served as a food topper, provides cats and dogs with pre-, pro- and postbiotics to help reduce inflammation, and support digestive and gut health, all without any animal-based ingredients.
Further Foods teased the upcoming launch of the Immune Sprinkles, as well as other Sprinkles products earlier this fall. The Immune Sprinkles are the first product in the Sprinkles line. Noochies! plans to release additional varieties, including Joint Boost Sprinkles and Wellness Sprinkles, early in November.
Joint Boost Sprinkles contain animal-free, cultured glucosamine fortified with DHA from algae sources and turmeric to help reduce inflammation and Bmmune.
Wellness Sprinkles contain Bflora to help maintain a healthy digestive system, as well as seaweed, fruit and vegetable powders for a source of antioxidants and phytonutrients. This supplement will offer gut health, skin and coat and overall vitality benefits.
“As we continue launching new products and building out our distribution network for Noochies!, we remain committed to delivering the highest quality and most sustainable nutrition for our pets,” said Mitchell Scott, chief executive officer of CULT Food Science.
Noochies! Immune Sprinkles are currently available via the brand’s e-commerce platform to consumers in the United States and Canada. Additionally, Further Foods has expanded the brand’s retail presence to include e-commerce platforms Ebay, Wee! and Shein, expanding online distribution to a total of 26 channels.
Read more about new pet supplement products.
