Crocs is officially expanding to serve a new demographic. In the midst of Croctober, the popular clog brand is preparing to release Crocs for pets in collaboration with Bark — and Paris Hilton is getting in on the fun alongside her beloved Pomeranian Crypto ahead of the product’s official release on Oct. 23.
The “Infinite Icon” singer took to Instagram to share content as part of a paid partnership with Crocs. A video shows her dog sniffing an adult sized Croc belonging to Hilton. She asks her pet, “You want to twin with mommy?”— and suddenly Crypto is wearing four tiny Crocs to match Hilton. In additional photos posted to Hilton’s story, Crypto models a green version of the shoes.
Offered in small, medium and large sizes, the shoes will retail for $50 in two marbled glow-in-the-dark colorways called Green Slime and Dragon Fruit (a bright pink option). The booties also feature an adjustable strap. Limited-edition human versions are also available for customers that want to twin with their pets.
This isn’t the first time Hilton has promoted a Crocs product — she modeled the Big Yellow Boot created in collaboration with MSCHF last year. The shoe changed the color and added Crocs ventilation to the viral Big Red Boot, an oversized shoe with an intentionally cartoonish silhouette. When Hilton isn’t wearing Crocs, she slips on a wide array of shoes, like a shimmering silver heel or a rainbow-hued boot.
