AUSTIN, TEXAS — Pet supplement brand Pet Honesty announced its official launch into Target stores this month. The company’s top-selling, vet-recommended pet supplements are now available in Target locations nationwide, expanding its total retail presence to more than 9,000 stores.
Pet Honesty’s offerings available at Target stores include its Multivitamin 10-in-1, Hip + Joint Health, Allergy Support, Probiotics Gut + Immune Health and Hemp Calming dog supplements, as well as its Dual-Texture Cat Chews.
“Expanding to over 9,000 stores is a testament to our strategic vision and the market’s recognition of our high-quality, science-backed supplements,” said Rich Greenberg, chief executive officer at Pet Honesty. “Our partnerships with pet specialty retailers and Target, along with our omni-channel approach of integrating e-commerce with a robust retail presence to meet consumer demand effectively, fuel this growth.”
Initially in its launch, Pet Honesty focused on the e-commerce market, but eventually transitioned to brick-and-mortar retail in late 2022, targeting the pet specialty space by partnering with Petco and later partnering with Pet Supplies Plus and Tractor Supply. In August 2023, the brand launched into PetSmart stores, further accelerating its omnichannel retail strategy.
Through its rapid retail expansion, Pet Honesty aims to meet pet parents wherever they shop, whether it be online or in-store. The brand’s e-commerce presence includes a monthly subscriber base of more than 250,000 consumers.
In addition to expanding its retail presence, Pet Honesty has also introduced several product innovations, including its new Fresh Breath Dental Powder.
“We pledge to our consumers that our products will taste great, be made with clean, science-backed ingredients, and deliver real results for happier, healthier years together,” Greenberg said.
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