Pet owners check microchips after Save This Life goes dark unexpectedly

GOBLES, Mich. — Hundreds of animal hospitals, grooming salons, veterinary clinics, rescue shelters and pet owners around the U.S. are checking their pet’s microchip.

It comes after a post quickly started circulating on social media, sharing the surprising news that national microchipping organization, Save This Life, went dark without telling any of its customers

News Channel 3 tried calling the number listed directly on Save This Life's website, however, these calls only lead to an out-of-service message.

Its listing on Google also show that the business is permanently closed.

While the company might be based in Texas, it’s affecting those who reside in Michigan.

“I’ve talked to the groomers today and I told them we need to actively, every customer that comes in, ask them who they have their microchip through,” Betty Rose, owner of Pretty Paws Pet Grooming, said.

Rose runs a boarding kennel and grooming salon in Gobles that cares for nearly two-dozen animals. She explained that she was shocked to hear of Save This Life’s shut down, saying she knew nothing about it and only found out after her sister, Sandra Peters, called her.

Since then, Rose has made sure her staff tracks as many Save This Life microchipped animals as each pet owner comes in the door.

Roses’ sister has a seven-year-old St. Bernard, named NiNi, who just so happens to be microchipped through Save This Life. She tried to call the company for answers after her local veterinarian told her that Nini’s microchip database had been wiped.

“She called me. I told her to call her vet clinic, they looked up several of their clients’ dogs that were active, and they were not registered,” Rose said.

Currently, Rose and Peters are disappointed because so many people have paid for what was supposed to be a lifetime warranty with a pet's microchip. So far, Peters has already re-microchipped Nini.

Without it, if NiNi were to become lost no one would know her information, which should include the following:

• The dog's name, sex, breed, and date of birth
• The dog's fur color and any identifying markings
• The owner's name, address, phone number, and email address
• The breeder's license number and local authority