NEW YORK — Pet Valu announced that it is using subscription solution provider Ordergroove’s integration on commerce platform commercetools to enhance its subscriber experience and help drive recurring revenue growth. Through the integration, the Canadian pet retailer will expand and improve its subscription offers and make a broader variety of experiences more accessible for pet parents across Canada.
The technology of Ordergroove’s platform uses flexible APIs (application programming interface) for a seamless subscriber experience and features a tailored suite of promotions, bundling and analytics tools.
“We are thrilled that Pet Valu is using Ordergroove’s new integration that is now live on commercetools, and we look forward to partnering further with commercetools to help Pet Valu, and all enterprise brands and retailers, unlock the flexibility and power that come with a complete, composable Relationship Commerce solution,” said Greg Alvo, chief executive officer of Ordergroove.
The retailer began working with Ordergroove in 2022 to elevate its subscriber experience and turn “one-and-done” transactions into reliable, recurring relationships. Now, with the usage of commercetools, the company can pair the platform’s commerce architecture with Ordergroove’s technology to deliver more flexibility for both the retailer and its customers, according to Ordergroove.
“Subscriptions are an important element of our omni-channel ecosystem, providing added convenience to assist devoted pet lovers in keeping their pets healthy and happy for longer,” said Tanbir Grover, chief marketing and digital officer at Pet Valu. “We’re so proud of the results we’ve driven for both our customers and our business thanks to our subscriber experience powered by Ordergroove. Coupling this with commercetools will unlock more frictionless customer experiences, both online as well as instore.”
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