ATLANTA — RELEX Solutions, a provider of supply chain and retail planning solutions, announced April 9 that it has partnered with Canadian pet retailer Pet Valu. Through the partnership, Pet Valu will leverage RELEX’s offerings to optimize its pricing and promotions planning processes throughout more than 780 stores.
RELEX pairs its extensive experience in retail with specialized technology to provide more unified retail planning platforms that help retailers meet demand, as well as optimize merchandising, supply chain operations and production throughout the value chain. According to RELEX, it has helped various retailers and consumer goods companies, including ADUSA, AutoZone, Coles, Dollar Tree, Family Dollar, M&S Food, The Home Depot and PetSmart.
RELEX’s solutions can help drive profitable growth across various sales and distribution channels, as well as lead to higher product availability, increased sales and enhanced sustainability, according to the company.
“As we commence the transformation of our merchandising systems, we believe there is an opportunity to enhance the way we design, execute and measure the effectiveness of pricing and promotions,” said Kendalee MacKay, chief merchandising officer at Pet Valu. “We believe RELEX’s solutions will enable us to create innovative, insight-driven strategies that continuously improve our projected outcomes.”
Pet Valu’s partner Logic will provide management and data integration services for RELEX’s solutions to help ensure seamless integration.
“We are excited to be selected by Pet Valu for this implementation,” said Andy Winans, chief client officer, Logic. “We will leverage our deep knowledge of the pet industry, our expertise in pricing and promotions, and experience deploying the outstanding solutions that RELEX provides.”
Keith Adams, senior vice president of North America at RELEX, added, “Promotions and price planning is a critical task for any retailer — and the pet supply space is certainly no exception. Consumers’ needs for their four-legged family members are continually changing, and RELEX can help Pet Valu understand and plan for those demand shifts. We believe our solutions can help Pet Valu to integrate newly acquired products efficiently, market them effectively, and help grow their business profitably.”
Find other articles related to pet retail trends and happenings.
