PRAGUE and VIENNA — PetCo Group, a premium pet food producer based in the DACH region (Germany, Austria and Switzerland), and VAFO Group, a European market leader in the premium pet segment, have announced their new strategic partnership. According to VAFO Group, the partnership aims to leverage synergies within the two companies, expand their respective product portfolios, and strengthen their market presence.
“When it comes to our strategy for growth in the DACH region, the partnership with PetCo Group makes perfect sense,” said Pavel Bouška, chairman of the board of VAFO Group. “Together, we can leverage synergies to further strengthen our innovation capabilities, bring us even closer to our customers, and enrich our portfolio with strong brands.”
This alliance marks an important milestone for the two family-owned businesses. Together, the companies aim to further expand their market position in the DACH region while simultaneously promoting sustainable growth.
PetCo Group will continue to operate independently in Vienna under the leadership of its founders.
“With VAFO Group, we’ve gained a strong strategic partner who shares our value,” said Stefan Miklauz, managing director of PetCo Group. “Not only will this partnership help us expand our presence in the DACH region, it will also allow us to establish new standards for the pet industry as a whole.”
The companies emphasize that the partnership is founded on shared values relating to corporate governance, product quality and sustainability. VAFO Group explains that this cooperation will enable both companies to combine their expertise and resources, enter new markets, and further strengthen their existing customer relationships.
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