Petsense adds NutriSource, Finley’s brands to store shelves

BRENTWOOD, TENN. — On Nov. 15, Petsense by Tractor Supply announced NutriSource pet food brands, including NutriSource, Pure Vita, Element Series and Choice products for dogs and cats, will now be available at its pet specialty retail locations across the United States.

Petsense will also add Finley’s Barkery pet treats to store shelves as part of its partnership with NutriSource. Tuffy’s Treat Company, owner of NutriSource, acquired Finley’s in May 2022. Finley’s is a pet treat brand dedicated to creating employment opportunities for people with disabilities.

“The Petsense by Tractor Supply difference is that we offer our customers pet specialty brands at prices they love in a hometown pet store setting,” said Matthew Rubin, general manager and senior vice president of Petsense by Tractor Supply. “These distinctive qualities have afforded us an exciting opportunity to offer NutriSource’s reputable lineup to customers everywhere. Our team members are deeply invested in the wellbeing of our customers’ pets, and NutriSource will certainly be an important tool in helping them provide these animals with the very best.”

Petsense by Tractor Supply’s brick-and-mortar and e-commerce platform, Petsense.com, will now carry several NutriSource products, including best-selling grain-inclusive formulas such as Adult Chicken & Rice, Beef & Rice, Turkey & Rice, Small & Medium Breed Puppy, and Large Breed Puppy recipes. All NutriSource pet foods are fortified with four key ingredients in its proprietary Good 4 Life system, which supports overall wellbeing and gut health in pets, according to the company.

“NutriSource is excited to partner with Petsense by Tractor Supply Company,” said Jayne Adamson, director of sales at NutriSource Pet Foods. “Our brands offer solutions for overall best health. Through our excellent nutrition options matched with the assistance of the Petsense exceptional team members, we feel certain there is a perfect recipe for every furry family member.”

Petsense by Tractor Supply will celebrate the new partnership by offering customers a free bag of Finley’s treats when they purchase any NutriSource dry dog food product at its stores through Nov. 30.

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