Post, Numerator expand partnership to understand pet parents

CHICAGO – Post Consumer Brands, a subsidiary of Post Holdings, Inc., has further expanded its relationship with Numerator, a data company serving the market research space, with a focus on Post’s recently acquired pet food business.
Post has used the company’s data for several years to understand consumers and their habits following the global pandemic. 

“Numerator has supported our goals of identifying and understanding the diversity of our consumers — from ethnicity to income level to life stage — which ultimately leads to a better appreciation of families’ meal occasions, allowing us to deliver on our mission of Delicious Food for All,” said T.D.
Dixon, chief growth officer, grocery at Post Consumer Brands. 

According to Numerator, with the addition of the pet food business, Post will look to the data company to understand pet ownership, such as the cultural shift toward smaller breeds and how Gen Z pet parents treat their furry friends.
Post entered the pet food market upon acquiring several brands from The J.M.
Smucker Company in early 2023. The company then acquired Perfection Pet Foods, LLC, solidifying its presence in pet nutrition.
Since then, pet food has continued to support Post’s overall business, contributing to overall growth in net sales, gross profit, operating profit and more. 

“Numerator is honored that Post Consumer Brands has turned to us once again as their business expands and they look to better understand consumers, their purchasing power, and their shopping behaviors across a new business segment,” said Lisa Gosselin, chief revenue officer of Numerator.

Read more news from pet food manufacturers.