TEMPTATIONS debuts cat treat bundle

FRANKLIN, TENN. — To help cat parents celebrate the holidays with their feline companions, Mars Petcare’s TEMPTATIONS™ brand introduced a special TEMPTATIONS Holiday Creamy Purrrr-ée Bundle. The bundles include various treats to serve as a holiday present for cats.

“The holidays are a special time for making memories and bonding with family, friends and, of course, our pets,” said Jean-Paul Jansen, vice president of marketing for Mars Petcare North America. “We know that getting cats into the holiday spirit can be a challenge, so we found a way to make it — quite literally — a treat. It’s the TEMPTATIONS brand’s gift to cat parents, to help bring them together with their pets during the holiday season.”

The TEMPTATIONS Holiday Creamy Purrrr-ée Bundle offers three different Creamy Purrrr-ée treats in chicken, beef and tuna flavors, as well as two TEMPTATIONS Tasty Chicken Classic Treats in 3-oz packs. The Creamy Purrrr-ée treats come in 1.7-oz single-serve pouches, offering cat owners convenience and less mess, according to the brand.

The treats can be fed by hand, enabling cat owners to foster a bond with their felines.

The brand has also launched a new integrated holiday campaign highlighting the TEMPTATIONS Creamy Purrrr-ée treats. Led by creative agency adamandeveDDB, the campaign is reminiscent of holiday specials from the 1970s and includes a 40-second video advertisement.

In addition to the cat treat bundle, TEMPTATIONS is also offering consumers exclusive weekly holiday product offers from Nov. 22 to Dec. 13 when they sign up for the brand’s emails.

The TEMPTATIONS Holiday Creamy Purrrr-ée Bundle is available online and in-store via mass retailers and pet stores throughout the United States.

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