TEMPTATIONS debuts wet cat foods

FRANKLIN, TENN. — Mars Petcare’s TEMPTATIONS Brand announced an expansion to its cat food offerings with new wet cat food formulas. The wet cat foods are formulated with high-quality proteins to help support strong and healthy muscles in felines. 

TEMPTATIONS Wet Cat Food is 100% complete and balanced. The line aims to provide cat parents with more nutritional products for their feline children. The line is available in two formats — Paté in Gravy and Bites in Gravy — and two flavors — Tasty Chicken and Seafood Medley — offering four formulas total. 

The new products build upon the brand’s continued product expansion. In 2023, TEMPTATIONS launched its first complete-and-balanced mealtime products, Adult Dry Cat Food.

Additionally, the brand recently launched a second season of its “true crime” podcast “Catch a Cat Burglar.” The season, called Purry Duty, stars actor Christopher Meloni, star of TV series “Law & Order SVU” and “Law & Order: Organized Crime.” The season follows a pet store robbery, detailing how far cats will go to get their paws on the new TEMPTATIONS Wet Cat Food. 

“We’re thrilled to bring back a new season of the ‘Catch a Cat Burglar’ podcast, especially one starring such an icon of courtroom and crime drama,” said Jean-Paul Jansen, chief marketing officer, Mars Pet Nutrition North America. “This is one example of how TEMPTATIONS brings the fun of treat time to everything we do. It’s a playful way for us to engage with cat parents and the true crime community by showing that TEMPTATIONS Wet Cat Food is as irresistible to our mischievous, but adorable feline friends as the TEMPTATIONS treats they already know and love.” 

The podcast series ran from Aug. 1 to 15.

“While Purry Duty may not be the truest of crime stories, I had a lot of fun bringing this series to life and partnering with the TEMPTATIONS brand,” Meloni said. “I’m looking forward to having cat parents and fellow true crime enthusiasts listen in and help determine whether this questionable cat is a loveable feline or lawless felon.”

TEMPTATIONS’ new wet formulas are available in 3.5-oz trays and 12-count variety packs at retailers throughout the United States. 

Read more about new pet food and treat products.