Veterinary Formula updates package designs

FORT LAUDERDALE, FLA. — Veterinary Formula introduced a rebrand at SUPERZOO 2023 in August, including a new modern take on packaging designs for its supplement, treat and grooming products. Veterinary Formula is a subsidiary of SynergyLabs and known for its vet-recommended, “science-first” pet health and wellness portfolio.

The new packaging features a “cleaner design, more legible logo and improved copy,” according to the company, with the ultimate goal of elevating the brand and establishing a sense of cohesiveness across the Veterinary Formula portfolio.

Packaging for all products now features QR codes that link customers back to the company’s website, which houses product information, reviews and video resources.

“At Veterinary Formula, we’re committed to innovation and developing top-of-the-line products that pet parents can trust,” said Brent Stern, chief commercial officer of SynergyLabs. “This new look isn’t just a nicer bottle, it represents our commitment to pushing the boundaries of pet care while offering products that are both affordable and effective.”  

The Veterinary Formula soft-chew supplement line includes Skin & Coat Health, Ultimate Hip & Joint, Eye Health & Tear Stain, Complete Probiotic, Pet Calm Plus and Senior Support formulas. Aside from the revamped package designs, the brand also shared it is currently undertaking innovation efforts across its supplement, ear care and eye health categories.

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