There are more pets on the West Coast, and compared to other regions in the U.S., owners in the West spend $276 more each year—the most relative to their average income—spending 1.1% of their income on pets, compared to 0.88% nationally.
Dogs are far and away the most common pets in the U.S. at 65.1 million owners, versus cat owners at 46.5 million, and the West and the Pacific top the list of dedicated dog owners, according to a Forbes Advisor survey.
Five of the top 10 states are in the region: Colorado, Alaska, Nevada, Washington, and Oregon. These owners were more willing to make professional, personal, and financial sacrifices, like moving to a more expensive home so their dog could have a yard or living on a tighter budget to accommodate their dog's expenses.
Another Forbes Advisor survey on “spoiled dogs” (dogs treated to extra TLC like home-cooked meals or outfits) found two of the top 10 states that ranked are on the West Coast: California and Washington, which came behind New York. Scores were determined by indicators such as spending more money on their dog's health and grooming than themselves, spending more on their dogs than their significant other, and bringing their dogs on vacation.
“People pamper pets more over here,” says Emily Pellegrino, a resident living outside San Francisco, originally from Connecticut. She hypothesized West Coasters might spend more on pets than the rest of the country since fewer of her friends in the region have children and instead own pets due to the high cost of living. Pellegrino said spending on her family's two dogs has dropped since having two children.
Danielle Bentz, who has lived on the West and East coasts, says she has noticed that dog owners on the East Coast, particularly in New York City, seem more likely to spend money on dog walkers and doggy daycare than in the West. But “dogs on the West Coast are more integrated into the lives of their owners,” she says, which means they are more likely to travel with their humans.
“I take Ola with me everywhere,” said Brittany Hurst of Oregon, who recently took her dog on a trip to Alaska. “She doesn't just stay home and go on walks near my house. She goes on hikes, bike rides, surfing, skiing, camping…I probably spend more money on her because she needs gear to do all of those things.”
Whether they're out adventuring with their owners or simply home chilling, pets on the West Coast strain a bit more on the pocket, but it's a price tag many are willing to pay.
Story editing by Carren Jao. Copy editing by Kristen Wegrzyn.