Johannesburg, 10 March 2025: It’s no secret that dogs love a good scratch, but when does an itch become a serious concern? If your furry friend seems to be scratching, licking, or biting more than usual, it could be a sign of something more serious. Chronic itching and skin irritation can lead to discomfort, infections, and even behavioural changes in dogs, affecting their overall well-being and happiness.
“Allergies are the number one reason dogs visit the vet,” says Dr Tarryn Dent, Business Unit Lead, Companion Animals, at Zoetis South Africa. “Persistent itching can lead to discomfort, skin damage, and secondary infections. Identifying the cause and seeking appropriate treatment is essential for your pet’s well-being.”
Understanding canine allergies
Dogs can suffer from a range of allergies, and identifying the root cause is the first step towards effective treatment. The four most common allergies in dogs are:
Signs to watch for
If you notice any of the following symptoms, your dog may be dealing with an allergic reaction:
Treatment without the struggle
Administering medication can be a challenge for many pet owners. Studies show that 65% of owners struggle to get their dogs to take a pill, and some pets even hide or run away at the sight of medication. The stress and difficulty of pilling can make treatment compliance difficult, prolonging discomfort for both pets and their owners.
Thankfully, new and convenient treatment options are now available. “Zoetis offers a range of effective itch relief solutions, including chewable tablets (coming soon) and monthly injections,” says Dr Dent. “Speak to your vet about suitable treatment options which can provide lasting relief by blocking the itch signal from the skin to the brain, stopping the cycle of scratching and discomfort.”
By addressing the underlying cause and selecting the right treatment, pet owners can help their dogs enjoy a happier, healthier, and itch-free life.
ABOUT ZOETIS:
A leading multi-national animal health company, Zoetis builds on more than 65 years of experience in animal health to research, develop, manufacture and commercialise medicines, vaccines and diagnostic products. Zoetis understands the deep connection between people and their pet and provides veterinarians with the resources needed to provide the highest quality of care and support, help improve the quality and extend the life of cats, dogs and horses and make it easier for owners to contribute towards the health and wellness of their companion animals. Zoetis produces vaccines, anti-infectives, parasiticides, dermatology products, animal health diagnostic and other pharmaceuticals.
PRESS CONTACT:
Mantis Communications
Kerry Simpson
Tel: 079 438 3252
Email: kerry@mantiscomms.co.za
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