A Pup Above expands gently cooked portfolio, US distribution

AUSTIN, TEXAS — Gently cooked dog food brand A Pup Above has introduced a new product line to debut in-store at Pet Supplies Plus and Pet Food Express locations across the United States. As of March, the brand’s Cubies Air Dried Food had been added to shelves at 650 Pet Supplies Plus stores nationwide, and in 66 Pet Food Express stores in California.

Cubies are formulated with 100% human-grade ingredients, including non-GMO vegetables. Seventy percent of the diet is animal protein. Each recipe is gently cooked sous-vide style, then diced into cubes — hence the name — before being air dried. This results in a shelf-stable, convenient dry feeding option for pet parents seeking gently cooked nutrition for their dogs.

“We are thrilled to partner with Pet Supplies Plus and Pet Food Express to bring A Pup Above’s Cubies to even more pet parents across the country,” said Ruth Stedman, chief executive officer of A Pup Above. “Our mission has always been to provide dogs with the same quality of food that we would feed ourselves, and we believe that Cubies represent the next evolution in pet nutrition.”

Cubies are available in four recipes: Beef Pot Roast, Porky’s Porchetta, Chicka Pupatouille and Turkey Pilaf.

Read more about new pet food and treat products.