Frozen dog treat brand builds on Midwestern retail presence

HYGIENE, COLO. — The Bear & The Rat is expanding its partnership with pet product distributor Pet Food Experts (PFX). Following a longstanding partnership between the two companies, PFX will now distribute the premium frozen dog treat brand’s products throughout the Midwest United States and the Ohio Valley region.

“PFX has been our primary distributor partner for 10 years; it’s exciting to expand and serve the Midwest and Ohio Valley retailers with them,” said Meg Meyer, co-founder of The Bear & The Rat. “They are an exceptional distributor partner and we know from a decade of success that this will be an excellent partnership for both us and our retailers.”

PFX distributes pet foods, treats, supplies and toys to more than 6,200 independent pet retailers in 39 states. According to the company, its portfolio exceeds 120 brands.

“We’re thrilled to announce the exciting expansion of The Bear & The Rat in our Midwest and Ohio Valley regions,” said Nate Benner, the director of category management for Pet Food Experts. “This ongoing partnership between PFX and The Bear & The Rat embodies our dedication to collaborating with exceptional brands that prioritize providing the utmost quality for pet owners and their pets.”

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