Nulo partners with Simone Biles for new ad campaign

AUSTIN, TEXAS — Nulo launched its first national campaign on Oct. 18, led by gold medalist and athlete Simone Biles and her French Bulldogs Lilo and Rambo. The campaign, called “Fuel Incredible,” highlights Nulo’s commitment to supporting the human-pet bond by offering premium nutrition to “fuel a pet nutrition upgrade.”

The campaign features Biles, an athlete who understands the benefits of premium nutrition, according to Nulo.

“Pets rely on us to make the best decisions for their health and happiness, including what we choose to put into their bowl every day,” Biles said. “As an athlete, I’ve come to appreciate the importance of fueling my body with the right nutrition, and I feel the same way when it comes to feeding my dogs, Lilo and Rambo. I’m so thankful to fuel my dogs with Nulo’s healthy offerings that are high in meat proteins like lamb, turkey and salmon. And best yet — Lilo and Rambo absolutely love the way it tastes.”

“Fuel Incredible” will include social, digital, CTV, out-of-home and digital-out-of-home advertisements, making it Nulo’s most expansive campaign to date.

“We are honored to have an exceptional human being and pet advocate like Simone join our ambassador roster to lead the ‘Fuel Incredible’ campaign,” said Michael Landa, founder and chief executive officer. “Not only is Simone a shining example of nutritional excellence, but her focus on personal growth and her commitment to making a difference in the lives of dogs and cats exemplifies what this campaign represents — a passion to provide pets the next-level fuel to make every walk, run, hike and jump the very best it can be.”

Nulo’s premium pet foods are available at independent pet retailers, as well as at PetSmart, Petco and online via Chewy and Amazon.

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