Vital Essentials partners with KONG

GREEN BAY, WIS. — Vital Essentials, the flagship pet food brand by Carnivore Meat Company, has partnered with KONG to introduce a limited-edition bundle, pairing Vital Essentials’ premium freeze-dried pet foods with KONG’s durable pet toys. The alliance aims to provide pet parents with a “powerful combination” to enhance a dog’s mealtime and playtime. 

Vital Essentials teased the partnership during Global Pet Expo this past March, in addition to showcasing new products. The partnership will consist of a Vital Essentials and KONG co-branded display available exclusively to independent pet retailers. The displays will allow consumers to purchase a 14-oz bag of Vital Essentials’ Freeze-Dried Raw Beef Entrée Mini Nibs Dog Food and a medium or large KONG classic toy together. 

“This partnership marks a significant milestone for Vital Essentials, giving us a unique opportunity to expand our presence and enhance our offerings within independent retailers nationwide,” said Nick Ebert, chief commercial officer at Carnivore Meat Company. “We are excited to join forces with KONG, as we both prioritize innovation and superior quality in our products. Our collaboration further underscores the Vital Essentials’ mission of bringing premium raw Butcher Cut Protein made from whole animal protein to new markets, which will ultimately help pet owners level up their dogs’ wellness and playtime.”

Sandy Howle, trainer at KONG, added, “Dogs need to play, and in order to play well, they need the appropriate fuel to energize their playtime. Quality dog food and dog toys make for the best playtimes, and this partnership with Vital Essentials and KONG will help dog owners support their pets and help them live a happier and healthier life.”

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